This essay explores the nationalization of beer in twentieth-century China. Using the theoretical framework of “culinary infrastructure,” it shows how the physical facilities and technologies of brewing and marketing interacted with local drinking cultures to shape the understandings of beer in China. It begins by describing how a western consumer good originally marketed to colonial representatives was gradually adopted by the urban Chinese as a symbol of modernity in the first half of the twentieth century. It then reviews the nationalization of foreign-owned breweries and the growth of domestic production in the first decades of Communist rule. The essay concludes that the Chinese acquired a taste for beer as an everyday marker of urban ...
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the prev...
This article asks why sorghum liquor, once a drink choice representing the taste of a dominant class...
The Multiple Modernities of Republican Shanghai is an exploration of what it meant to be ‰Û÷modern‰Û...
Background Despite a number of studies placed emphasis on marketing in China, very few studies were ...
People choose brands in the same way as they choose friends. This could be particularly true in the ...
‘What are we to drink?’ asked a British doctor in Shanghai in 1867, reflecting on the precautions ne...
Liquor consumption involves drinking, socializing, and networking. This article compares two alcohol...
The demand for western alcoholic beverages in China has increased tremendously in recent years. Howe...
This chapter will chart a brief history of consumerism in China, comaparing and contrasting the esta...
Beer has become a driver of urban regeneration worldwide. In particular, breweries have become symbo...
This dissertation investigates the development of the soft drink market in China from the late ninet...
China is a society in transition: while a middle-class market has increased dramatically in size in ...
The demand for European alcoholic beverages in China has increased tremendously in recent years. How...
The Chinese alcoholic beverage market has grown at an astounding pace in recent years, spurred on by...
published_or_final_versionBusiness AdministrationMasterMaster of Business Administratio
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the prev...
This article asks why sorghum liquor, once a drink choice representing the taste of a dominant class...
The Multiple Modernities of Republican Shanghai is an exploration of what it meant to be ‰Û÷modern‰Û...
Background Despite a number of studies placed emphasis on marketing in China, very few studies were ...
People choose brands in the same way as they choose friends. This could be particularly true in the ...
‘What are we to drink?’ asked a British doctor in Shanghai in 1867, reflecting on the precautions ne...
Liquor consumption involves drinking, socializing, and networking. This article compares two alcohol...
The demand for western alcoholic beverages in China has increased tremendously in recent years. Howe...
This chapter will chart a brief history of consumerism in China, comaparing and contrasting the esta...
Beer has become a driver of urban regeneration worldwide. In particular, breweries have become symbo...
This dissertation investigates the development of the soft drink market in China from the late ninet...
China is a society in transition: while a middle-class market has increased dramatically in size in ...
The demand for European alcoholic beverages in China has increased tremendously in recent years. How...
The Chinese alcoholic beverage market has grown at an astounding pace in recent years, spurred on by...
published_or_final_versionBusiness AdministrationMasterMaster of Business Administratio
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the prev...
This article asks why sorghum liquor, once a drink choice representing the taste of a dominant class...
The Multiple Modernities of Republican Shanghai is an exploration of what it meant to be ‰Û÷modern‰Û...